dress up your products with luxury packaging.

How can I elevate my brand with luxury boxes? First impressions matter more than ever with luxury brands. Consumers who go for high-end products expect premium quality in every detail, not just the product itself. So it goes without saying that luxury packaging should be part of the experience. Here’s how high-end packaging can help you attract and retain loyal customers. It reinforces your brand  Luxury packaging plays an integral role in shaping your brand’s identity and image in the minds of customers first-time consumers, as well as long-standing clients. They may have seen an advertisement on TV or online, but the packaging is where they get to interact with your brand in real life. Your packaging should look and feel luxurious and reflect the quality that the customer believes they are getting with your product. This consistency not only reinforces the image they have of the product, it also increases the trust and dependability of your brand. It enhances the experience  The association between packaging and the unboxing experience is unbreakable. Your product may be the star of the unboxing experience, but a perfectly-crafted package makes the process more memorable which makes your business more memorable. Luxury packaging speaks for the premium quality of the product inside and creates an exhilarating experience for the buyer. That’s why the internet is full of unboxing videos and social media content — even people who didn’t buy the product want to know what it’s like! For example, when we think of high-end jewelry brand Tiffany’s, the first thing that comes to mind is teal gift boxes and ribbons. This enduring impression of luxury packaging creates a satisfying experience for new jewelry owners, generating excitement before the box is even opened, and they are more likely to appreciate their purchase even more. This memorable experience also means they will choose this brand time and time again in the future. It justifies the purchase Premium products come at a premium price — that’s no secret. However, customers can quickly regret buying a product if it does not match their quality expectations. And while the product may be of five-star quality, packaging that does not match these standards may disappoint the customer and discourage them from buying from you again. Creating a superior experience for the customer from start to finish upholds the impression of quality and luxury product packaging helps to further justify the price point. Selling a high-end product? Offer your customers that and more, and they will be less likely to consider the more affordable option. Increases sales  Studies show that 70% of customers are likely to buy a product just because of its packaging, and this fact has never been more true than with luxury brands. There’s a reason luxury perfume makers invest a lot in creating unique, highly sophisticated bottles — they know that scent aside, many people also collect perfume bottles. They enjoy having artful, attractive masterpieces on their dresser, and will sometimes even buy a perfume just for the bottle itself. The same applies to luxury packaging boxes. A customer is more likely to pick your product if your packaging is unique, looks every bit as deluxe as they expect it to be, and exhibits superior craftsmanship. They’ll likely keep the box after they are done with the product if you “wow” them enough, and might even tell their friends about their unboxing experience or share it online, generating social media buzz for your company. Superior protection You want your product to get to the customer in perfect shape, especially if they paid a high price for it. Chances are you’ve got an innovative creative marketing strategy and have designed something great unique for your packaging, but the flip side is that many times achieving both finesse and sturdiness can be tricky. Working with luxury packaging manufacturers like Epic can help you bypass these challenges as they have the experience required and can advise you on the best options for elegant and high-quality presentation. your packaging design. ​