What is custom packaging? Your brand is unique in many ways, and the way it is packaged should show this off. Custom packaging does just that, allowing brands to create their own special packaging to present their distinctive brand to consumers. Unlike standard, run-of-the-mill packaging that sits inconspicuously on store shelves, custom boxes and packaging can be tailored from scratch around a company's specific needs. It’s a simple yet incredibly effective marketing tool because it allows your brand to not only capture your target customer’s attention, but also creates a memorable unboxing experience for them. Is custom box design worth it? Ready-made, generic product boxing may get the job done in terms of getting your product shipped and displayed in retail outlets, but designing packaging around your products has been proven to be the winner time and again. Here are a few reasons why custom boxes and packaging are well worth the investment: Boost your sales Custom boxes and packaging are powerful marketing tools that brands should take advantage of. Right from the store shelves or product displays, unique packaging attracts the target audience and compels them to buy it. In fact, studies show that 70% of customers are likely to buy a product simply because of its packaging. Brand recognition Every brand has a story to tell, and through the right combination of materials, colors, and messaging, the pieces come together to present the intended image to consumers. You want your brand to be relevant and interesting to your customer throughout their experience with your company, and packaging is one of the touchpoints that should remain consistent with what they expect. It creates an experience Think about the last time you bought a product with beautiful packaging and how much more excited you were about it than when you bought something in more “normal” packaging. Opening a package can be half the fun, and the lasting positive impact leads to increased word of mouth, social sharing, brand loyalty, and ultimately, revenue. It protects your product Using standard cardboard boxes for packaging products may not always be the best. Different products have different packaging needs to ensure they get to the customer in perfect condition. Rather than just stuffing boxes with bubble-wrap, designing your packaging around your product can help bypass shipping challenges, keep your product intact, and show up on your customer’s doorstep in style. What custom box manufacturing services do you offer? Looking for a reliable and dependable custom box manufacturer who can help you produce packaging that works for your brand? Epic’s custom package solutions cover a wide range of end-to-end solutions according to current market trends. We design, manufacture, and assemble everything from paper and plastic to wood and metal; from flexo printing and litho lamination to digital and foil stamping; and from graphic and structural design to assembly and logistics. This makes us the best packaging partner for a wide range of companies. Epic consists of a best-in-class team specializing in the following areas: Retail Whether your product is arriving in a box at your customer’s doorstep or is going to be on display in a retail store, the presentation is an integral part of the overall experience. We design and produce custom boxes and packaging of all kinds: Litho laminated Folding cartons Molded plastic Rigid Setup boxes Flexible packaging Club store Our club store packaging is unparalleled. We work with you to develop a turnkey club store program that will showcase your product, prevent theft, meet sustainability requirements, and withstand the rigors of the warehouse club environment. E-Commerce E-commerce packaging is about more than just the box and materials you use to secure the product inside. At Epic we value cost-effectiveness and easy assembly with an emphasis on everyday functionality so that you can go the extra mile for your customers. Stick + liquid contract packaging We have partnered with some of the largest and most experienced liquid and powder contract packagers in the U.S. to expand our capabilities to include high-speed filling of flexible stick packs, pouches, and sachettes. Our manufacturing facilities are Kosher and USDA Organic certified and registered with the FDA for food, beverage, and dietary supplements. Luxury packaging Your customers expect premium quality in every detail, not just the product itself. Epic has helped many brands bring their luxury retail packaging ideas to life with custom rigid boxes that are manufactured with excellent structural integrity and premium materials. Packout + Fulfillment Epic Packaging offers you high-level custom packaging contract manufacturing so you can do what you do best and leave the rest to us. Our custom packaging services include assembly, shrink wrapping, labeling, bar code labeling, unitizing and merchandising, and much more. We also handle every aspect of shipping and distribution across the country including fulfillment, warehousing, and logistics, and even ship direct-to-stores if you prefer. Custom product boxes We’re here to help you achieve your packaging vision. What’s more, our custom product boxes are cost-effective and easy to assemble with an emphasis on leaving a lasting impression.